Tropicana to make a bigger splash in the punch market

04/30/2003 | Ledger (Lakeland, Fla.), The

The juice company will introduce five new fruit punch flavors in the coming months, first on the East Coast and then in the West. Tropicana's new line will not contain 100% fruit juice, but its marketers are confident that consumers are smart enough to recognize the difference between fruit juices and fruit punches.

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Ledger (Lakeland, Fla.), The

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