Retooling of upfront falls apart

04/30/2004 | Mediaweek · Broadcasting & Cable

The Network Upfront Discussion Group failed to reach a consensus on how to revamp the upfronts, thus quelling a move to change the way TV ad sales occur. "While not a perfect process, the current process is acceptable," said Bob Liodice, president of the Association of National Advertisers.

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Mediaweek · Broadcasting & Cable

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