How Emmis is spinning a new Web-driven ad model

04/30/2007 | Mediaweek

Emmis Communications is developing a multiplatform radio sales model that has helped its two Chicago rock stations, WKQX-FM and WLUP-FM, build their interactive sales share to 14%, vs. 2% from most radio outlets and 4% for TV. The new sales tactics include a promotion for Verizon Wireless with a local band that uses the station's Web site as an integrated portal to the band's MySpace page, promotions at live concerts and on-air product placements.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY