Report: Major growth for alternative out-of-home segment

04/30/2007 | Mediaweek

The rise in video ad networks and screens, digital billboards and displays and place-based ads last year pushed the alternative out-of-home media category to a 27% growth rate, vs. 10.6% for the total out-of-home segment, according to PQ Media. Alternative out-of-home is expected to grow at a rate of 27.7% in 2007, PQ estimates.

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