Why you need a chief blogger

04/30/2008 | Financial Week

As companies including Coca-Cola, Marriott and Kodak have discovered, it's a good idea to have a chief corporate blogger. "It's going mainstream because companies are realizing this is a tool that has utility," one media consultant says. Dozens of Fortune 500 companies have blogs, and many find that naming a blogger in chief gives the brand a valuable intangible: voice.

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