How SAP pulled great ideas in from the outside

04/30/2009 | Harvard Business Review online

Looking outside the company for help used to be seen as a desperate gambit, but now it's an increasingly popular and powerful way to spur innovation, write John Hagel III, John Seely Brown and Lang Davison. They cite software giant SAP as a model for removing institutional barriers by bringing in talented outsiders to high-ranking posts or crowd-sourcing a problem to volunteers.

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