No matter what they're selling, all companies are in the business of connecting people, says Mzinga CEO Barry Libert, whose company creates social networks for businesses. The trouble is, he says, they often fear such interaction. But they need to get over it, he told a group of executives at the Milken Institute Global Conference. "GM never thought of themselves of being in the business of connecting people, which is why they're going bankrupt." Read the full post on our SmartBlog on Social Media.
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