Albertsons LLC team centers on social and digital media

04/30/2012 | Retailing Today

Albertsons LLC is focusing on social media and digital marketing, creating a team led by Karl Meinhardt, who developed Albertsons.com in 1998. "It's an exciting segment of grocery retail marketing because the space is constantly evolving," Meinhardt said. "Awareness, agility and brand personality are the key factors of success in the ever-changing digital/social frontier."

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