Badoo looks to interest-based features to help broaden its appeal

04/30/2012 |

Badoo, a Spanish social network that lets strangers forge real-world connections, is booming in Latin America and southern Europe, but will it take off in the English-speaking world? Marketing chief Jessica Powell says the freemium social network is determined to break into the U.K. and the U.S., and is launching new services -- such as a tool that let users find people based on shared interests -- with those markets in mind.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY