Badoo looks to interest-based features to help broaden its appeal

04/30/2012 | LondonLovesBusiness.com

Badoo, a Spanish social network that lets strangers forge real-world connections, is booming in Latin America and southern Europe, but will it take off in the English-speaking world? Marketing chief Jessica Powell says the freemium social network is determined to break into the U.K. and the U.S., and is launching new services -- such as a tool that let users find people based on shared interests -- with those markets in mind.

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