Bombay Sapphire and Hawaiian Airlines to sponsor annual LuckyRice Festival

As the LuckyRice festival expands from its home in New York to include Los Angeles and Las Vegas, Bombay Sapphire and Hawaiian Airlines join the company as sponsors of the event. "We believe it's smart marketing," says Kevin Yim, director of advertising and promotions for Hawaiian Airlines.

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New York's LuckyRice Festival Will Offer 2 Other Cities a Taste - Wall Street Journal, The

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