How Chipotle built a brand with traditional media

04/30/2012 | SmartBrief/SmartBlog on Food & Beverage

Chipotle recently took a leap into nontraditional advertising with a video that ran during the Grammy Awards, but the chain shouldn't forget about the traditional billboards and radio ads that were key to launching the burrito chain's brand nationwide, writes 30-year advertising veteran Bernie Pitzel.

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