Report: 30% of ad agency revenues came from digital in 2011

04/30/2012 | Advertising Age (tiered subscription model)

Advertising agencies earned 30.3% of their total revenues from digital campaigns in 2011, an increase from 28% in 2010, according to Ad Age DataCenter. A total of $10.1 billion flowed into agency coffers from digital work, an increase of 16.4% from the year before, with specialized search, social and mobile agencies cornering about 60% of total digital spending.

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