Toyota, BuzzFeed trade mojo in home page takeover

Toyota's home page takeover of BuzzFeed.com for the youth-oriented Prius c blends elements of the website's theme with that of the car's. Prius c-branded features were the impetus for interactive ways of accessing BuzzFeed content, such as playing off the Prius' battery charge and BuzzFeed's most "charged" stories.

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Toyota Does BuzzFeed Takeover For Prius C - MediaPost Communications

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