Under Armour launches campaign for Boxerjock line

04/30/2012 | New York Times (tiered subscription model), The

A campaign for Under Armour's Boxerjock line features National Football League rookie Cam Newton promoting the athletic-wear maker's foray into the everyday man's underwear. The million-dollar multimedia campaign, featuring in-house creative, will focus on the performance elements of the garments as "the first layer of gear people put on every day," said Stuart Redsun, Under Armour's senior vice president of global brand marketing.

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New York Times (tiered subscription model), The

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