Consumers are ready and willing to help videos go viral

04/30/2013 | eMarketer

Marketers are increasingly waking up to the fact that video clips have serious viral potential, according to an eMarketer analysis of an Unruly Media report. Video sharing is the second most popular online activity among consumers between the ages of 18 and 34, so it's up to brands to create share-worthy content. "Social networkers are ready and willing to share video; they are simply waiting for content worthy of their attention and endorsement," eMarketer writes.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO