Consumers are ready and willing to help videos go viral

04/30/2013 | eMarketer

Marketers are increasingly waking up to the fact that video clips have serious viral potential, according to an eMarketer analysis of an Unruly Media report. Video sharing is the second most popular online activity among consumers between the ages of 18 and 34, so it's up to brands to create share-worthy content. "Social networkers are ready and willing to share video; they are simply waiting for content worthy of their attention and endorsement," eMarketer writes.

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