Rolls-Royce rolls into Harrods window

04/30/2013 | Luxury Daily

Rolls-Royce is celebrating the UK debut of the new Wraith with its first-ever auto display in a Harrods window. "Both brands benefit by being associated with the other, as both have an image of quality, luxury and prestige that is reinforced by their collaboration," said Ron Kurtz, president of the American Affluence Research Center.

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