Study reveals platform preferences for gaming among tablet owners

04/30/2013 | Mobile Marketer

Tablet owners are more likely to play games on their devices than on a PC or smartphone, according to a study by GfK MRI iPanel. But phones are more popular for quick, casual gaming. "In this way, tablets seem to be more akin to computers, with better graphics and enjoyed with a larger screen. Consistent with this, tablet ownership appears to be affecting gaming more on desktops and laptops than on smartphones," said Risa Becker, senior vice president of research operations at GfK MRI.

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