Tips to win over customers with smooth shipping

04/30/2013 | Practical eCommerce

Shipping online orders can be tricky when the sale is closed and the goods leave the retailer's hands, but there are steps merchants can take to make the process go more smoothly, writes Armando Roggio, starting with providing an estimated delivery date and doubling up on shipping notifications. Additionally, offer SMS notifications and provide customers with multiple shipping options.

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