Toro lawn mower ads continue theme of "playing with reality"

04/30/2013 | MediaPost Communications

Toro's new lawn mower ads depicting greatly exaggerated mowing speed build on the company's treadmill-themed ad from last year, according to this article. While the ads are different in style, "we thought we could do something as fantastical, playing with reality," said Reid Holmes, executive creative director at marketing firm Campbell Mithun. "It's an absurd level of speed happening in a mysterious way."

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