Webinar: Marketing tips to attract millennials and Gen Y travelers

04/30/2013 | TravelAge West

A recent webinar, "The New Young Consumer: Marketing to Generation Y and Millennials," hosted by ASTA's Young Professionals Society and TravelAge West, outlined common travel behavior of Generation Y and millennial consumers -- their preferred engagement channels, travel destinations and desired experiences. The webinar also offered tips on how to effectively market to this demographic, such as focusing on video marketing and highlighting one's expertise in a destination or product.

View Full Article in:

TravelAge West

Published in Brief: