Hulu sets sights on set-tops with pay-TV partners

Hulu wants to work with pay-TV providers to expand the reach of its premium Hulu Plus service via set-top boxes, CEO Mike Hopkins said Wednesday. The streaming service, which has surpassed 6 million subscribers, will also increase spending on original programming fourfold in the next year, Hopkins told an audience of advertisers.

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Broadcasting & Cable · Los Angeles Times (tiered subscription model)

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