Popcorn flicks and name-brand sodas

05/1/2003 | MSNBC

The summer movie prospects-- "X2: X-Men United," "The Hulk," and "The Matrix Reloaded" -- look promising, and, from a marketing standpoint, the promotional tie-ins look even better. From Dr. Pepper thirst quenchers to a 20-minute chase scene involving Cadillacs, major corporations are looking more and more toward the silver screen as a way to increase their brand presence.

View Full Article in:

MSNBC

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX