Popcorn flicks and name-brand sodas

05/1/2003 | MSNBC

The summer movie prospects-- "X2: X-Men United," "The Hulk," and "The Matrix Reloaded" -- look promising, and, from a marketing standpoint, the promotional tie-ins look even better. From Dr. Pepper thirst quenchers to a 20-minute chase scene involving Cadillacs, major corporations are looking more and more toward the silver screen as a way to increase their brand presence.

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