Marketing services growth outpaces traditional ad spending

05/1/2006 | Advertising Age (tiered subscription model)

In its annual "Agency Report," Advertising Age reveals that in 2005, overall marketing services grew at a rate of 11.3% from 2004, while traditional advertising rose 5.1% over the same time period. At the same time, competition tightened between the two leading advertising holding companies in terms of global revenue: Omnicom Group took in $10.48 billion, while WPP Group reported revenues of $10.03 billion.

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