McDonald's perks up for upscale iced-coffee market

05/1/2007 | Wall Street Journal, The

McDonald's is looking to grab a share of the gourmet coffee market with a new line of iced coffee drinks, available in vanilla and hazelnut flavors. The chain will roll out the drinks to 700 stores in the Chicago area and reinforce the move with ads featuring standouts from the White Sox and Cubs baseball teams.

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