Auto titan woos women

05/1/2008 | Financial Times (free content)

When women accounted for more than 33% of the auto buyers in Japan, the CEO of Nissan and Renault knew he needed to find a way to get more women into executive positions in the auto industry. His initiative, called Nissan's Women in the Driver's Seat, has increased female enrollment in engineering school and has more than doubled the recruitment of female "car life advisers." Family leave for both men and women, changes on the plant floor, and other innovations have also occurred.

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