Mobile driving Web traffic

05/1/2008 | Multichannel News · Mediaweek

Mobile Web sites are extending the reach of many top Internet sites by 13% on average, according to a report from The Nielsen Co.'s new TotalWeb service for digital media. Weather and entertainment content categories are garnering the biggest number of mobile users, increasing Web traffic to leading sites providing this data by an average of 22%, the report found.

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Multichannel News · Mediaweek

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