Sources: Google and Yahoo! may be near search-ad pact

05/1/2008 | Wall Street Journal, The

In a bid to boost its cash flow and convince shareholders to oppose a possible hostile takeover by Microsoft, Yahoo! is looking to a possible deal with Google to outsource its search ads. The deal under discussion would outsource Yahoo!'s search ads via an auction-based system, and the companies are weighing a non-exclusive arrangement as a way to avoid possible regulatory tie-ups, according to this article.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA