Sources: Google and Yahoo! may be near search-ad pact

05/1/2008 | Wall Street Journal, The

In a bid to boost its cash flow and convince shareholders to oppose a possible hostile takeover by Microsoft, Yahoo! is looking to a possible deal with Google to outsource its search ads. The deal under discussion would outsource Yahoo!'s search ads via an auction-based system, and the companies are weighing a non-exclusive arrangement as a way to avoid possible regulatory tie-ups, according to this article.

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Wall Street Journal, The

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