If the UK government were to issue as much as £35 billion in longevity bonds, investors would buy them, said David Blake, director of the Pensions Institute at Cass Business School. "The government is one of the few agencies in society that can help the private sector hedge longevity risk on any significant scale," Blake said. "We strongly recommend that the government issues longevity bonds as soon as is practically feasible. An ideal introduction date would be 2010."
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