Fast-fashion retailing latest trend in Japan

05/1/2009 | TIME (subscription required)

The Harajuku district of Tokyo is a mecca for fashion-forward teens and other trendsetters. The formerly super-stylish Harajuku has morphed into an outdoor mall filled with casual clothing retailers, including H&M, Topshop, Gap, Zara and, most recently, Forever 21. Fast fashion "is a hot issue in Japan's fashion industry, especially after the entry of H&M", said Dairo Murata, a Tokyo-based retail analyst at Credit Suisse.

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