How to toss out the news release

05/1/2009 | Convince & Convert

Targeting is king in marketing, so it's time to throw out the news release model, Jason Baer writes. Among his suggestions: Form a relationship with journalists before you pitch them a story, keep the visual possibilities in mind and keep track of your content and who's looking at it.

View Full Article in:

Convince & Convert

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY