Kellogg reports first-quarter sales growth

05/1/2009 | Brandweek

Kellogg's first-quarter net earnings increased 2%, driven largely by strong North American cereal sales, which were up 6%. Although the company increased prices on cereal this year, volume was up 1%, with top performers including Frosted Mini-Wheat Little Bites, Special K Blueberry and Jumbo Rice Krispies, said CEO David Mackay.

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