P&G buys more media with less money

05/1/2009 | Advertising Age (tiered subscription model)

Procter & Gamble reported boosting its advertising impressions by 5% while spending $440 million less on marketing globally last quarter -- evidence of the falling price of media buys worldwide and P&G's clout as a market maker. According to this article, P&G is looking for further price cuts in is upfront ad buys.

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