Skittles to debut big-screen 3-D ad

05/1/2009 | Advertising Age (tiered subscription model)

"Skittles Transplant," the first 3-D ad to be shown on movie screens, is being shown in 461 theaters before the 3-D animated film "Battle for Terra." The ad for the Wrigley-Mars candy will run just before movie trailers, a slot that garners 72% recall, according to research by Screenvision.

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