Applebee's, IHOP sign 10-year Pepsi exclusive

DineEquity-owned Applebee's and IHOP have signed a 10-year deal to serve Pepsi products exclusively at their more than 3,300 restaurants, starting in July. "By consolidating our business with PepsiCo, we achieved more advantageous terms for our franchisees than ever before, while securing the widest variety of beverage options for our guests," said CEO Julia Stewart.

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PepsiCo Signs 10-Year Soft Drink Contract For Applebee's, IHOP - Wall Street Journal, The · Applebee s and IHOP cutting out Coca-Cola - American City Business Journals

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