How Cadbury became a Google+ success story

Chocolatier Cadbury is one of Google+'s most successful brands, with more than a million followers. Cadbury's marketers have re-created their profile page out of chocolate and used the page to launch a candy bar. "It's ... about the love of chocolate and tapping into an audience's shared passion with something unique and engaging," says Cadbury social media chief Jerry Daykin.

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Searching For A Social Edge: One Brand s Google+ Story - FastCoCreate

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