How General Mills helps the planet without really trying

05/1/2012 | (free registration)

General Mills has built a strong CSR program by focusing on cost-cutting rather than tree-hugging, says Chief Sustainability Officer Jerry Lynch. Companies aren't wired to treat saving the planet as a top priority, Lynch explains, but it's often possible to find synergies between green-business and cost-cutting priorities. "Sometimes you come at these things by looking at the cost first and sometimes you drive value by starting with looking at the environmental impacts," he explains.

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