How The Melting Pot stretched a limited promotional budget

05/1/2012 | SmartBrief/SmartBlog on Food & Beverage

A focused strategy and plenty of advance testing and preparation can go a long way toward making the most of your restaurant's promotion, even on a limited budget, writes consultant Sandy D’Elosua. This case study of a recent promotion by The Melting Pot reveals how the eatery boosted its e-mail list by 25,000 with a promotion tied to National Cheese Fondue Day.

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