John Deere "craves" more action verbs on Facebook

John Deere says it will incorporate "want", "own", "love" and "crave" buttons to its Facebook advertising, in some cases driving traffic to dealers of the lawn-care products for a price quote and encouraging product testimonials. Facebook controls the use of such action verbs and is permitting more for various brands.

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John Deere's Facebook Turf Reaps More 'Actions' - ClickZ

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