Loyalty programs build relationships through personal data

Rewards programs can offer customers incentive to repeat their service, but they also can help restaurants better understand the individual customer. "The exciting aspect of loyalty is it's always evolving as you learn about your guests and become more knowledgeable about their dining frequency, their preferences and how they interact with your brand," Dana Benfield, director of loyalty and retention at Red Robin, says.

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Restaurants optimize rewards programs to gain customer data and boost loyalty - DMNews

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