Marketers challenge Facebook's value and valuation

Ahead of Facebook's initial public offering this month, brands are piping up about the value of advertising opportunities on the social network. Units such as Facebook's "Sponsored Stories" run without the tracking cookies attached to Yahoo! and Google ad units, and have to be evaluated on the "impressions" model, making some brand reps such as Kia's vice president of marketing, Michael Sprague, question the value. WPP's Martin Sorrell added fuel to the fire when he acknowledged that clients "are increasingly starting to look at the value of those [social media] investments." Facebook has responded by starting ad-measurement initiatives with Nielsen and comScore.

View Full Article in:

The Big Doubt Over Facebook - Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR