Marketing a brand with multiple personalities

05/1/2012 | The Many Faces of Your Brand - QSR Magazine

Restaurants looking to boost sales by appealing to distinctly different demographics such as the young-adult bar crowd and families with young children have a steep marketing challenge they can address in one of two ways, writes consultant Denise Lee Yohn. They can either create a single brand platform that works for both audiences with messaging tweaked for each group, or create separate identities with a linked brand.

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The Many Faces of Your Brand - QSR Magazine

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