Nontraditional advertising to rise 12.2% this year

Nontraditional advertising spend is expected to rise 12.2% this year -- representing a 20.2% market share -- to $35.6 billion, per MagnaGlobal. Technology, finance and telecom sectors and digital advertising for the mobile platform lead the spurt.

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New Online Ad Forecast: 12% Growth For 2012 - MediaPost Communications

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