Opinion: A la carte pricing is a win-win for travelers, carriers

A la carte fare pricing methods offer airlines and passengers the best solution for providing the level of service that each traveler can afford, says IdeaWorksCompany President Jay Sorensen. It also offers a way for carriers to generate enough revenue to remain accessible for lower-income travelers as fuel costs increase, although many airlines have fallen short in developing their pricing strategies. "The worst outcome is to create an ancillary revenue strategy based only upon an immediate financial need," he writes.

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Shocking news: A la carte travel shopping is good for consumers - TNooz.com

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