Readership of digital edition of newspapers is on the rise

Newspaper readership trended up in the past six months, according to the Audit Bureau of Circulations. Digital-edition readership nearly doubled year over year, from 8.7% to 14.2%. The Wall Street Journal remains the most popular newspaper in the U.S., and USA TODAY held second place, though dipping slightly in circulation. The ABC warned that it is increasingly difficult to sort out readership stats, with more newspapers, such as The New York Times, implementing a pay model and subscriptions spread out across mobile devices.

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Newspaper Circulations Hold Steady, Aided by Digital Subscriptions - New York Times (tiered subscription model), The · U.S. Newspaper Circulation Edges Up - Wall Street Journal, The · New York Times Leads Circulation Gains Among Newspapers - Bloomberg Businessweek

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