Should your brand fall for Tumblr?

05/1/2012 | Ragan.com

There's plenty to love about Tumblr, but the blogging platform isn't necessarily a good fit for every brand, writes Shelly Kramer, CEO of V3 Integrated Marketing. If you're promoting a highly visual brand to young people, then Tumblr is a solid choice; otherwise, you might be better off looking for social sites that dovetail more neatly with your brand's priorities.

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