Smartphone population gains users, young and old

05/1/2012

The highest smartphone penetration rate in the U.S. is among adults ages 25 to 55, whereas for general mobile phone users the age bracket skews a bit younger, ages 18 to 44, because people under age 25 are less able to afford higher-priced phones. EMarketer expects declining prices, along with increased integration of smartphone functionality into daily life, to drive smartphone ownership among teenagers up to 50% penetration by 2014. Learn more about eMarketer's coverage of smartphones.

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