Bud Light concert series will tour all 50 states

05/1/2013 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev will co-host with MySpace a concert in every state under the "Bud Light Music First" banner. The comeback-seeking social network will serve as the promotional hub for events -- acts include Kendrick Lamar and the Flaming Lips -- and Bud Light shop Translation is expected to create ads.

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