Consumers' higher standards spur rise in healthy fast food

05/1/2013 | Business Insider

Chains including Freshii and Maoz are growing in both size and popularity as consumers crave fare that's not only fast but also fresher and friendly to all diets including vegetarian, vegan and gluten-free, experts say. "We want to eliminate the excuse that people don’t eat healthy because they either can’t afford to or it's not convenient," said Matthew Corrin, CEO of Freshii, where the menu includes ingredients such as quinoa, kale and collard wraps.

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