Consumers need more information on UltraViolet, experts say

05/1/2013 | Home Media Magazine

The public isn't fully aware of the benefits offered by the online UltraViolet service, panelists said Tuesday at an industry conference in Marina del Rey, Calif. Hollywood studios are planning a big marketing push for the technology during the second half of this year, according to Lionsgate's Thomas Hughes. Mark Turner of Dolby Laboratories suggested that retailers offer a try-before-you-buy rental promotion with UltraViolet.

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