Diner loyalty isn't always tied to price, report says

05/1/2013 | BurgerBusiness.com

Some 42% of consumers return time and again to their favorite restaurants whether or not there are deals, and while many are more price-conscious in the current economy, quality is more of a factor in fostering the loyalty that makes this group of patrons come back, according to NPD Group. "Given this, operators will want to execute different marketing campaigns to appeal to a broad base, while remaining relevant to those seeking out the lowest price and best deals," said analyst Bonnie Riggs.

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