Diner loyalty isn't always tied to price, report says

05/1/2013 | BurgerBusiness.com

Some 42% of consumers return time and again to their favorite restaurants whether or not there are deals, and while many are more price-conscious in the current economy, quality is more of a factor in fostering the loyalty that makes this group of patrons come back, according to NPD Group. "Given this, operators will want to execute different marketing campaigns to appeal to a broad base, while remaining relevant to those seeking out the lowest price and best deals," said analyst Bonnie Riggs.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations